8 reasons why your funeral home should be using social media marketing

Social media marketing is one of the best ways you can increase awareness of your funeral home and connect with your local community.

There are so many reasons why businesses in the funeral and grief sector should be using social media marketing, but ultimately it’s the place where your target audience spends their time.

There were 53,950,800 Facebook users in the UK in March 2023, which accounted for 78.7% of the total population. 44% of the UK population use Facebook daily.

Facebook is the best platform for funeral businesses, as it still appeals to the older audience - 35% of Facebook users are over the age of 45, with the 65+ age group being the fastest growing age group on Facebook since 2019 (Source: NapoleanCat.com).

So here are 8 reasons why your funeral home should be using social media marketing

1. It increases visibility and recognition of your funeral business with your local community

2. To ensure your funeral home is top of mind when the family needs the services of a funeral director

3. To connect and engage with current clients, prospective families and the wider community

4. To build trust and credibility which all helps to ensure your business is the one families choose when the time comes

5. To respond to clients enquiries and feedback on the channel in which they prefer to use

6. To rank higher is search engine results such as google. The higher on the page your business ranks in search results, the more likely you are to get chosen

7. To increase your website traffic where clients and prospective families can learn more about your business and your services

8. To increase enquiries and funerals. Increased visibility, recognition and trust in your community will lead more families to choose your funeral business over a competitor when the time comes.

So you can see how social media marketing can help to grow your business over time. But it isn’t as simple as posting a photo every now and again and hoping people engage with it.

To be successful you need a social media marketing strategy - a comprehensive plan - that helps you connect with your audience and build a relationship with them. It starts with understanding your audience and choosing the platforms where these audiences spend their time. Then creating content which inspires, informs, educates and even entertains your audience.

Avens Marketing can help you grow your funeral business through social media marketing.

The Funeral Marketing Club provides 1-2-1 advice and support over 6 or 12 months to help you improve the visibility of your funeral home. Find out more.