LET US HELP YOU...
PPC (pay per click) advertising can get your funeral business to appear at the very top of Google (and Microsoft Bing’s) search results right away. Whilst other techniques to get your business to rank highly (such as SEO (search engine optimisation) take time and effort to see results.
PPC is cost effective too - because you pay only when your ad is clicked. And by using highly targeted campaigns targeting the right people at the right time, with hard working ad copy and landing pages, your PPC advertising generates traffic to your website that converts into funeral enquirers.
OUR PPC ADVERTISING SERVICE
Our PPC Service focuses on getting your funeral business to appear at the top of Google & Bing’s search results in the moment when a local family is searching for your services.
HOW IT WORKS
1
SET UP
We undertake detailed keyword research to understand all the things people could be searching for. We finely craft ad copy and we make recommendations for improving the web pages so they are optimised to convert visitors into funeral enquiries.
2
OPTIMISATION
From the time of day your ads appear, to the ad copy and site links we use, to adding your logo and images into your ad account we will analyse every aspect of your PPC campaigns and optimise them for results.
3
GROWTH
Your website will get more visitors, and in turn your business will get more funeral enquiries. We provide monthly reports to show you the performance.
MAXIMISE YOUR ONLINE VISIBILITY AT THE VERY POINT FAMILIES ARE SEARCHING TO FIND A FUNERAL DIRECTOR.
The Benefits...
By using Avens Marketing's PPC Advertising Service your funeral business will see these benefits.
Fast Results
Pay-per-click allows you to instantly appear at the top of Google for any keyword.
More Control
We can specify exactly which keywords and locations to target as well as days and times to show your ads.
Scalable
You can adjust your ad budget up or down at any point to adapt for seasonal fluctuations and your capacity.
Protect your brand
Ensure that when a family searches for your business, it’s your ad right at the top, not your competitor's.
Competitive Advantage
Rise above local and national competitors who aren’t investing in PPC advertising in your area.
LET AVENS MARKETING HELP
Why Choose Us?
Avens Marketing are funeral marketing experts, and our PPC Advertising services have been created specifically for businesses in the funeral industry.
We understand the importance of digital marketing for funeral businesses in this increasingly competitive marketplace, where being highly visible online is essential. But we know how important it is that marketing is used in a sensitive and compassionate way so that it connects and builds trust with people at one of the most difficult times in their lives.
WE KNOW FUNERAL MARKETING
We’re specialists in funeral marketing and have been helping local funeral homes to implement hard working local marketing strategies for over 14 years.
WE KNOW PPC ADVERTISING
Our team of digital marketing experts are certified Google & Bing Partners who are specialists in search engine optimisation that deliver results for your business.
WE HELP YOU ACHIEVE YOUR BUSINESS GOALS
We work as your marketing partner to help you achieve your business goals.
READY TO TAKE THE NEXT STEP?
We have a range of services tailored to the needs of different types and sizes of funeral businesses.
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Funeral Directors with one funeral home targeting families in one town or area.
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Funeral Celebrants targeting one town or area.
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Funeral Directors with multiple funeral homes targeting families across an area or region.
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Other funeral businesses targeting families regionally or UK wide with their products or services.
Get in touch today to get a personalised quote for our PPC Advertising Service that is tailored to your business needs and budget.
NEED MORE MARKETING HELP?
As funeral marketing experts, at Avens Marketing we understand that effective marketing in the funeral industry is about more than being visible on Google to attract clients. It's about building recognition and trust within your community, and ultimately, better serving families in need throughout the entire customer journey.
With Avens Marketing we offer a holistic approach to marketing. We use both long and short term strategies, and online and offline marketing channels to help your funeral business attract new clients.
Because when a local family needs a funeral director, you want your business to be more than a name on a (long) Google list of options. You want your funeral business to already be known, liked and trusted. And therefore the one that families choose to help them in their time of need.
LET US HELP YOU. We can offer Power Hours to provide cost-effective, ad-hoc marketing support, or with our Fractional Marketing Service we can work as a member of your team to create and implement marketing strategies that are tailored to your business goals.