LET US HELP YOU...
Local Search Engine Optimisation (SEO) helps your business be more visible at the point that a local family is searching for your services. This means more local website visitors, more funerals, and making you the funeral director of choice in your area.
Local SEO is cost effective too - once your website is optimised for SEO, it's working for you 24 hours a day, 7 days a week. People can find your funeral home at any time, day or night, whenever they need your services.
OUR LOCAL SEO SERVICE
Our Local SEO Service for funeral businesses focuses on improving your visibility in non-paid search engine results ensuring your business is easily found by families in your area when they search for a funeral director or funeral celebrant.
HOW IT WORKS
1
OPTIMISATION
We fine-tune your Google Business Profile (GBP), website, and content with local keywords. Where there are gaps we create fresh content for you.
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2
TRUSTWORTHINESS
​Positive reviews, local backlinks, and consistent information across platforms and local directories strengthen your local reputation and trustworthiness.
3
GROWTH
Your funeral business becomes more prominent when local families search for your services. We provide monthly reports to show you the growth.
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MAXIMISE YOUR ONLINE VISIBILITY AT THE VERY POINT FAMILIES ARE SEARCHING TO FIND A FUNERAL DIRECTOR.
The Benefits...
By using Avens Marketing's Local SEO Service your funeral business will see these benefits.
Increased Visibility
Your funeral business will stand out in local online searches, reaching local families who need your funeral services or products.
Attract new clients
Increase the visibility of your website and Google Business Profile visitors and you will in turn attract more clients.
Build trust
Establish a strong reputation online, with positive reviews and consistent listings.
Cost Effective, Long Term & Sustainable
A high return on investment compared to paid advertising. And once your website is optimised for SEO it keeps working for you day and night, so you're always visible when a family is searching.
Competitive Advantage
Rise above local and national competitors who aren’t optimised for search in your local area.
LET AVENS MARKETING HELP
Why Choose Us?
Avens Marketing are funeral marketing experts. Our Local SEO services have been created specifically for businesses in the funeral industry because we understand the critical need for funeral businesses to use digital marketing effectively too stand out in this increasingly competitive marketplace.
And we also know how important it is that sensitive and compassionate marketing is used to connect and build trust with families at one of the most difficult times in their lives.
WE KNOW FUNERAL MARKETING
We’re specialists in funeral marketing and have been helping local funeral homes to implement hard working local marketing strategies for over 14 years.
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WE KNOW LOCAL SEO MARKETING
Our team of digital marketing experts are certified Google & Bing Partners who are specialists in search engine optimisation that deliver results for your business.
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WE HELP YOU ACHIEVE YOUR BUSINESS GOALS
We work as your marketing partner to help you achieve your business goals.
WE GET RESULTS
Would you like to see results like these after just two months, just like this funeral director client did?
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2% increase in organic sessions on funeral directors website.
7% increase in search impressions on the Google Business Profile (GBP) for funeral home location #1
45% increase in direction requests on the GBP for funeral home location #2
104% increase in website clicks on the GBP for funeral home location #3
READY TO TAKE THE NEXT STEP?
We start with our SEO Local Leader Launchpad, which is a Focused Audit around the four pillars of Local SEO. It gives you a SEO Local Leader Score and a Launchpad which is a list of specific, actionable and prioritised issues that you can implement to increase you local online visibility.
The four pillars the SEO Local Leader Audit covers:
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Google Business Profile optimisation - checking for consistency of your details, completeness of the profile and the quality of content
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Local Citations & Directory Presence - checking for consistencies across local and funeral industry directories
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On-Site Local SEO & Structure - checking for website speed, mobile friendliness, localised content
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Reviews & Reputation Management - checking for the volume and recency of reviews, and well as consistency of responses
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Technical & Website Health - checking for basic crawlability, mobile friendliness, speed and use of local business Schema Markup.
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Armed with you SEO Local Leader Score, you also get your personalised SEO Local Leader Launchpad, which is a clear and prioritised roadmap of actions. ​
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A Prioritised Action Plan - a list of immediate top 10 tasks ranked by impact vs effort
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DIY Implementation Instructions - so you can implement the top 10 tasks yourself
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Or A “Done For You” Invitation - where we save you time by partnering with you on an ongoing basis to undertake the all technical and ongoing SEO tasks (like posting to Google Business Profile, monthly content creation and link building) on your behalf, ensuring they are are handled expertly to optimise your investment.
THE FUNERAL MARKETING EXPERTS ARE HERE TO HELP
Our aim is simple: to help funeral homes build visibility, trust, and lasting connections with the communities they serve.
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Even with the increasing usage of AI, implementing good SEO principles and practises will help your funeral home increase its local online visibility and protect your local market share. Making now the ideal time to put the right foundations in place so your business remains visible and trusted for years to come.