Solutions For Every Budget & Need
We offer tailored marketing solutions—from one-off strategic support to full, hands-on marketing management. Our services are designed specifically to help you become the most known, trusted, and chosen funeral home in your community.
Whether your marketing needs a quick fix, a complete plan, or a full-service team, we have a clear pathway for you.
Choose The Level Of Support You Need
Select the service that best matches your budget, capacity, and current marketing challenge.
DONE-FOR-YOU
- FULL SERVICE
With our "Done-For-You Service" we become your dedicated marketing department, focused on delivering consistent results.
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What's Included:
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Complete marketing audit & strategy
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Multi-channel implementation (Local SEO, AI optimisation, Google Business Profile, Google Ads, Social Media)
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One-off projects e.g. Get more google reviews, funeral plan optimisation, local advertising
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Senior marketer to drive ongoing optimisation and deliver monthly performance results, plus a junior marketer to undertake day-to-day marketing activities.
Ideal For: Funeral Directors who need to focus on serving families, while we focus on bringing in business.
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Outcome: Consistent growth in leads, awareness, and trust, managed by niche experts.
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Monthly fees (+ VAT):
From £2,900 - the average cost of a UK funeral.
THE ROADMAP TO GROWTH
If you know you need a marketing plan but don't have the time or expertise to create one, this is your solution.
What's Included:
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A deep-dive audit of your current efforts, review competitors, identify critical gaps
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A comprehensive, customised marketing strategy that you or your team can then go away and implement with confidence.
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Monthly 1-hour guidance for your team from the funeral marketing experts, with email support between sessions
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Ideal For: Funeral Homes ready to commit to long-term growth but need expert guidance whilst managing marketing implementation in-house.
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Outcome: A complete marketing blueprint detailing what channels to use, how to use them, and what results to expect.
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One-off Fee (+ VAT):
£2,050
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Monthly fees (+ VAT)​​​​​​​​
£250
DONE-FOR-YOU
- FOCUS SERVICE
With our "Focus Service", you simply ask us to manage one or two specific focus areas, such as Google Business Profile, Local SEO, Google Ads, or Social Media.
What's Included:
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Focused audit & strategy for chosen channel/s
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Implementation by specialist channel teams
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Senior and junior marketer to drive ongoing optimisation and deliver monthly performance results.
Choose From:
Google Business Profile, Local SEO and AI optimisation, Google Ads, or Social Media.
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Ideal For: Funeral Directors with specific marketing gaps.
Outcome: Sector expert optimisation of specific marketing channels.
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Monthly fees (+ VAT):
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Google Business Profile - from £245
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Local SEO & AI optimisation - from £855
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Google Ads - from £955 + Google Ads Media fee min £500
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Social Media -from £670
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MARKETING POWER HOUR
Do you have one specific marketing problem or challenge that's holding you back?
What's Included:
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Our Power Hour is a focused, 60-minute session that provides immediate, actionable advice and solutions. We can audit your Google Business Profile, troubleshoot a PPC campaign, or clarify your immediate social media strategy.
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Ideal For: Funeral Directors who need fast, expert support on a single issue.
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Outcome: A clear, implementable action plan to solve your immediate problem.
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Per Session (+ VAT)
£125
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Our Channel Expertise
Whether you choose our "Marketing Team Service" for hands-on-delivery, our "Marketing Focus Service" for a specific marketing channel, or our "Roadmap To Growth Service" for strategy creation and ongoing support, our services are designed to help your funeral home to become the known, trusted, and chosen by local families.
1. THE FOUNDATIONS: GETTING YOUR HOUSE IN ORDER
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Support with Product & Pricing: We can help you structure your services and price points to align with what modern families need and expect. This involves reviewing your current offerings (e.g., packages, service levels, memorial options) to ensure they are clear, competitive, and profitable. We ensure your pricing information is presented legally and ethically, while also maximising conversion.
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Branding: We help you define a clear, empathetic identity that resonates with your community. We ensure your brand's voice and visuals build the trust necessary for a family to choose you in a sensitive time.
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Website Creation: We design fast, mobile-friendly websites that are more than just digital brochures. Our sites are strategically optimised to guide families in crisis quickly to the information they need (like location, contact, and services), turning visits into direct enquiries.
Read more about how Avens Marketing can help you with your marketing foundations:
2. BEING VISIBLE ONLINE IN A FAMILY'S MOMENT OF NEED
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Local SEO & Google Business Profile Management: We ensure your funeral home shows up first when a family searches locally (e.g., "funeral homes near me"). This involves fully optimising your Google Business Profile (GBP), optimising for Google's AI Overview, generating vital local links, and building location-specific authority so you dominate the "map pack" rankings.
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PPC (Pay-Per-Click) Advertising: We run highly targeted Google & Bing Ads campaigns designed to capture the attention of families actively searching for services right now. We manage budget and keywords meticulously to ensure your ad spend is efficient and generates immediate, qualified leads when they matter most.
Read more about how Avens Marketing can help you with online visibility to attract more clients:
3. BECOMING KNOWN, LIKED & TRUSTED
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Social Media Marketing Management: We build your funeral home's community presence and foster trust by creating respectful, engaging content that positions you as the informed, compassionate local resource, not just a service provider.
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Local Advertising & Community Engagement: We develop and manage strategies—both digital and traditional—to ensure your funeral home remains top-of-mind through effective local partnerships, events, and advertising campaigns.
Read more about how Avens Marketing can help you to become known, liked and trusted in your local community;
4. CUSTOMER JOURNEY IMPROVEMENT
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At-Need Journey Optimisation: We map and streamline the customer experience from first contact to service completion. Our goal is to remove friction, enhance satisfaction during a difficult time, and ultimately increase the average customer value.
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Google Review Generation: We implement simple, discreet systems to consistently ask for and collect valuable Google reviews from satisfied families, which is vital for building online social proof and ranking higher in local searches.
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Post-Funeral Journey: We help you develop nurturing strategies to maintain lasting relationships with families, which naturally leads to increased interest in memorial sales and pre-need funeral plan enquiries.
Read more about how Avens Marketing can help you improve your customer journeys to increase client satisfaction and average customer value:
FAQ's
Q. Why does a funeral home need a specialised marketing strategy, rather than just general marketing?
A general approach often misses the mark because funeral services are driven by immediate need, local trust, and extreme sensitivity. Our specialised strategy focuses on building long-term community trust (social media and community engagement) and ensuring immediate visibility in the moment when a family is search for a funeral director (local SEO, GBP, PPC), while maintaining a deeply compassionate and professional tone across all channels.
Q. What is the single most important factor for success in a funeral marketing strategy?
Establishing and maintaining a strong local reputation built on trust and transparency. In an at-need situation, families rely on this reputation, which is now primarily communicated through your current, positive Google Business Profile reviews and a professional online presence.
Q. How long will it take to see results from a comprehensive funeral marketing strategy?
You can see some immediate results from Pay-Per-Click (PPC) and quick Google Business Profile optimisations. However, building long-term sustainable growth through Local SEO, website authority, social media and community engagement typically requires a consistent effort over 6 to 12 months to achieve market-leading positions.