Solutions For Every Budget & Need
We offer tailored marketing solutions—from one-off strategic support to full, hands-on marketing management. Our services are designed specifically to help you become the most known, trusted, and chosen funeral home in your community.
Whether your marketing needs a quick fix, a complete plan, or a full-service team, we have a clear pathway for you.
Choose The Level Of Support You Need
Select the service that best matches your budget, capacity, and current marketing challenge.
MARKETING POWER HOUR
The Quick Fix: Do you have one specific marketing problem or challenge that's holding you back? Our Power Hour is a focused, 60-minute session that provides immediate, actionable advice and solutions. We can audit your Google Business Profile, troubleshoot a PPC campaign, or clarify your immediate social media strategy.
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Ideal For: Funeral Directors or Celebrants who need fast, expert support on a single issue.
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Outcome: A clear, implementable action plan to solve your immediate problem.
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HANDS-ON MARKETING DELIVERY
The Full-Service Team: Ready to hand over the reins? Our Hands-on Delivery service is for funeral homes that need ongoing, expert management of their marketing campaigns. You can opt for a full-service solution across all channels, or simply ask us to manage one or two specific areas, such as Local SEO, Google Ads, or Social Media. We become your dedicated marketing department, focused on delivering consistent results.
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Ideal For: Funeral Directors who need to focus on serving families, while we focus on bringing in business.
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Outcome: Consistent growth in leads, awareness, and trust, managed by niche experts.
MARKETING STRATEGY CREATION
The Roadmap to Growth: If you know you need a marketing plan but don't have the time or expertise to create one, this is your solution. We conduct a deep-dive audit of your current efforts, identify critical gaps, and create a comprehensive, customised marketing strategy that you or your team can then go away and implement with confidence.
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Ideal For: Funeral Homes ready to commit to long-term growth but needing professional direction first.
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Outcome: A complete marketing blueprint detailing what channels to use, how to use them, and what results to expect.
THE FUNERAL MARKETING CLUB
The Exclusive Community: Join a growing community of funeral celebrants who are actively improving their marketing and business growth. The Club provides 6 months of focused support, exclusive resources, group coaching, and a shared space to discuss challenges and triumphs with peers and experts.
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Ideal For: Funeral Celebrants looking for affordable, continuous learning and community support.
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Outcome: Access to proven templates, training, and a network to keep your marketing skills sharp.
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Our Channel Expertise
Whether you choose Hands-on Delivery or our Strategy Creation service, our expertise covers the full spectrum of marketing channels essential for today’s funeral home.
1. THE FOUNDATIONS: GETTING YOUR HOUSE IN ORDER
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Support with Product & Pricing: We help you structure your services and price points to align with what modern families need and expect. This involves reviewing your current offerings (e.g., packages, service levels, memorial options) to ensure they are clear, competitive, and profitable. We ensure your pricing information is presented legally and ethically, while also maximising conversion.
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Branding: We help you define a clear, empathetic identity that resonates with your community. We ensure your brand's voice and visuals build the trust necessary for a family to choose you in a sensitive time.
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Website Creation: We design fast, mobile-friendly websites that are more than just digital brochures. Our sites are strategically optimised to guide families in crisis quickly to the information they need (like location, contact, and services), turning visits into direct enquiries.
Read more about how Avens Marketing can help you with your marketing foundations:
2. BEING VISIBLE ONLINE IN A FAMILY'S MOMENT OF NEED
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Local SEO & GBP Management: We ensure your funeral home shows up first when a family searches locally (e.g., "funeral homes near me"). This involves fully optimising your Google Business Profile (GBP), managing local citations, and building location-specific authority so you dominate the vital "map pack" rankings.
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PPC (Pay-Per-Click) Advertising: We run highly targeted Google & Bing Ads campaigns designed to capture the attention of families actively searching for services right now. We manage budget and keywords meticulously to ensure your ad spend is efficient and generates immediate, qualified leads when they matter most.
Read more about how Avens Marketing can help you with online visibility to attract more clients:
3. BECOMING KNOWN, LIKED & TRUSTED
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Social Media Marketing Management: We build your funeral business's community presence and foster trust by creating respectful, engaging content that positions you as the informed, compassionate local resource, not just a service provider.
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Local Advertising & Community Engagement: We develop and manage strategies—both digital and traditional—to ensure your funeral home remains top-of-mind through effective local partnerships, events, and advertising campaigns.
Read more about how Avens Marketing can help you to become known, liked and trusted in your local community;
4. CUSTOMER JOURNEY IMPROVEMENT
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At-Need Journey Optimisation: We map and streamline the customer experience from first contact to service completion. Our goal is to remove friction, enhance satisfaction during a difficult time, and ultimately increase the average customer value.
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Google Review Generation: We implement simple, discreet systems to consistently ask for and collect valuable Google reviews from satisfied families, which is vital for building online social proof and ranking higher in local searches.
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Post-Funeral Journey: We help you develop nurturing strategies to maintain lasting relationships with families, which naturally leads to increased interest in memorial sales and pre-need funeral plan enquiries.
Read more about how Avens Marketing can help you improve your customer journeys to increase client satisfaction and average customer value:
FAQ's
Q. Why does a funeral home need a specialised marketing strategy, rather than just general marketing?
A general approach often misses the mark because funeral services are driven by immediate need, local trust, and extreme sensitivity. Our specialised strategy focuses on building long-term community trust (social media and community engagement) and ensuring immediate visibility in the moment when a family is search for a funeral director (local SEO, GBP, PPC), while maintaining a deeply compassionate and professional tone across all channels.
Q. What is the single most important factor for success in a funeral marketing strategy?
Establishing and maintaining a strong local reputation built on trust and transparency. In an at-need situation, families rely on this reputation, which is now primarily communicated through your current, positive Google Business Profile reviews and a professional online presence.
Q. How long will it take to see results from a comprehensive funeral marketing strategy?
You can see some immediate results from Pay-Per-Click (PPC) and quick Google Business Profile optimisations. However, building long-term sustainable growth through Local SEO, website authority, social media and community engagement typically requires a consistent effort over 6 to 12 months to achieve market-leading positions.