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FUNERAL CELEBRANT 

Marketing Club

TAKE PART IN OUR WEEKLY MARKETING CHALLENGES

As a member of the Funeral Celebrant Marketing Club, you can take part in our weekly marketing challenges. Each week we give you an actionable, bite-sized challenge to deliver immediate results. 

These guides and resources are provided to support you complete the challenges, and are available for you to refer back to at any time. 

LAYING THE FOUNDATIONS - BUILDING YOUR VISIBILITY LOCALLY

Cactus Blossom

Stop Trading Time for Money! Crafting Value-Based Funeral Celebrant Packages

For too long, celebrants have offered a single, flat fee—a "price for a funeral." The market has changed, and your pricing needs to reflect the unique value you offer, especially around the growing demand for personalisation and the post-Direct Cremation memorial service opportunity.

Decorative Succulent plants

Craft Your "Why" - Your Unique Funeral Celebrant Story

Crafting your “Why” is a crucial cornerstone for all your future marketing efforts. This guide gives you the steps to help you understand and clearly articulating your personal motivations and values to enable you to build authentic connections with families across all your marketing. 

Succulent Plant

Optimising Your Google Business Profile To Connect With Families Who Need You

Effective online visibility isn't just about being found; it's about demonstrating your caring approach and the unique value you bring to a funeral service. This guide explains the power of your Google Business Profile (GBP) and how to optimise this channel as a digital introduction to the meaningful and personalised services you provide. ​​​

Flowers

How To Craft A Positive Impact Story

This guide helps you to share heartfelt personal impact stories that educates potential clients about what you do, as well as demonstrating the real value and emotional support you. The key here is to highlight the impact you had and the personal touch you brought to a difficult time. provide.

Plants

Creating A Comprehensive FAQ Section

Funeral celebrants that have a FAQ section on their  website and your Google Business Profile are helping to reassure potential clients and reduce their anxieties.  It acts as a proactive source of comfort and clarity, providing immediate answers precisely when they're most needed.

EXPANDING YOUR REACH - CONTENT & CONNECTION

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The Importance Of Community Engagement

While a strong website is vital, truly connecting with potential families in your local area often happens in the spaces where they already gather – both online and in real life. This guide gives you the steps to optimise your community engagement activities.

Closeup of Succulent Plants

Guiding Grieving Families - Creating a helpful Guide For Families

Expanding your reach to build direct connections with families is the next stage in developing your marketing strategy. This guide helps you with one of the ways to do this is - using content marketing. Creating guides for families is a genuine act of service that forms the bedrock of a strong, compassionate marketing strategy. 

Green Succulent Plant

Share A Glimpse Of Behind The Scenes 

In this guide we're focusing on deepening that connection by offering a respectful glimpse into the dedication that goes into your meaningful work. Creating and sharing content that shows a tasteful, respectful "behind the scenes" glimpse into your work as a celebrant.

Succulents in Sun

Ask Engaging Questions On Social Media

Asking truly engaging questions is one of the most powerful ways to build genuine connection and visibility on social media as it encourages responses and allows you to actively engage with the comments you receive. This guide gives you all the advice you will need to achieve this.

Aloe Vera Plant

Beyond The Screen: Local Advertising For Funeral Celebrants

This guide explains the benefits of local advertising to help your celebrant business grow. There are lots of opportunities for advertising in your local area, these could include local community newspapers, parish magazines, specific online local directories with paid options, or even sponsorships of local events or charities.

Table Plant

Your Content Roadmap – Planning 3 Months of Social Media

Social media for funeral celebrants isn't about hard selling. It's about building relationships and being a gentle, visible presence. But without a plan, social media can feel like a daily scramble. A content calendar solves this by giving you a clear roadmap, saving you time and mental energy. We guide you step by step to creating a 3 month content plan.

Cactus

Creating Shareable Content, Checklists and Infographics

By creating powerful, evergreen pieces of content it helps to demystifies  funeral ceremonies, empowers families with their options for personalisation, and clearly positions you as a knowledgeable, organised, and supportive voice - all of which increases your shareability and attracts ideal clients.

Succulent plants

The Proactive Follow Up Strategy

Proactive follow up of key contacts is an essential strategy for funeral celebrants to build a resilient business model. This guide helps you to move beyond initial introductions to sustained, strategic relationship nurturing, to ensure you remain a trusted, top-of-mind resource in your local community.

Succulents on Windowsill

Sparking Local Connections On Social Media 

For a funeral celebrant aiming to increase local awareness and attract clients, social media posts need to be a blend of empathy, education, and genuine connection.  This guide gives you the blueprint for a diverse and highly effective social media content strategy focusing on the types of content proven to build trust, increase local awareness, and genuinely connect with families. 

Flower Bed Decoration

Expanding Your Network & Voice By Interviewing A Fellow Professional 

You can add a new, authoritative voice to your brand by collaborating with another professional in your field. Connecting with a local funeral director, a grief counsellor, a florist, or a hospice worker and conducting a brief interview on a topic relevant to families works really well to expand your network and your voice. 

City Plants

Optimising Your Content For AI Search

The world of online search is quickly changing, and we need to ensure your unique voice remains at the forefront. The focus is on future-proofing your marketing by adapting your website content to be easily read and selected by AI search systems (like Google's new overviews). 

WEBSITE CONVERSION & LEAD CAPTURE

Plant Box

Website Home Page Audit & Headline Optimisation

This guide helps you with basics for improving your website to attract more clients. Your homepage's headline and the opening paragraph are your first and most crucial impression. They determine whether a visitor stays, explores, and potentially contacts you, or whether they leave your website and go to a competitor instead.

Watering House Plants

Optimising Your "Services" Page for Clarity & Empathy

In a moment of grief, families are seeking not just a service, but reassurance and guidance. Your "Services" or "How I Work" page is where you provide that. This guide helps you create an Our Service page that is optimised to bridge the gap between their initial interest and their decision to contact you. 

Eggshell Succulent Plants

Implementing & Optimising Your Calls to Action (CTAs)

Your website calls to action are the gentle, guiding compass that leads visitors towards the support they need. This guide gives funeral celebrants the help and guidance you need to implement and optimise your calls to action (CTA's) on your website to improve conversion. 

Flowers

Optimising Your Contact Page for Empathy & Action

Your website calls to action are the gentle, guiding compass that leads visitors towards the support they need. This guide gives funeral celebrants the help and guidance you need to implement and optimise your calls to action (CTA's) on your website to improve conversion. 

Plants and Candles

Creating A Comprehensive FAQ Section On Your Website 

Funeral celebrants that have a FAQ section on their website and Google Business Profile are helping to reassure potential clients and reduce their anxieties. FAQ's act as a proactive source of comfort and clarity, providing immediate answers precisely when they're most needed.

Succulents

Developing Your Review Request Process

​Social proof is one of the most powerful trust-building elements you can use in your marketing. Harnessing testimonials help to reassure potential clients is a more powerful form of marketing than sales copy alone.

Succulent plants

Sending The Right Email Right Away

A super important part of connecting with families is responding to potential clients who contacts you, with an immediate, automated email. This guide shows you do to create a direct, kind, and helpful message right when potential clients need it. 

Succulent

Curating & Displaying Your Testimonials

Harnessing testimonials help to reassure potential clients is a more powerful form of marketing than sales copy alone. In this guide, find out how to ethically gather, select, and strategically use testimonials across your marketing, as well as how to adopt a systematic approach to consistently collecting feedback to build confidence with new visitors.

Typing on a Computer

Analysing Your Website & Social Media Insights For Growth

A strong marketing strategy is built on knowing what works, not just guessing. Diving into your website and social media insight tells you which messages are resonating with families, where they are coming from, and what content builds the most trust. By analysing the metrics you can make data-driven decisions to refine your strategy and grow your business.

Join the Celebrant Marketing Club

From just £18 per month, you gain access to a wealth of marketing knowledge and support. We understand the unique needs of funeral celebrants and we focus on actionable strategies that you can implement immediately.

 

And our supportive community is a safe space to share, learn, and grow.What you'll get inside the Marketing Club:

  • Weekly Marketing Challenges - Actionable bite-sized challenges to deliver immediate results and keep you consistently moving forward.

  • Bi-Monthly Ask Anything (Marketing!) Q&A - Get your burning marketing questions answered by experts and overcome any roadblocks.

  • Bi-Monthly Marketing Masterclass - Get straightforward, in-depth guidance on key marketing topics with our easy-to-follow Marketing Masterclasses.

  • Exclusive WhatsApp Community - Connect, collaborate, and share best practices with a vibrant community of like-minded funeral celebrants.

  • Discounted 1-2-1 Power Hours - A Marketing Power Hour is 60 minutes of dedicated 1-2-1 time with a funeral marketing expert to power up your knowledge on a marketing topic or to get an answer to a question without any commitment.

Stop leaving potential clients behind. Start building the celebrant business you've always dreamed of!

Join today to secure your place. Don't miss out!

ANALYSING INSIGHTS 

JOIN THE FUNERAL CELEBRANT MARKETING CLUB

All prices are exclusive of VAT and are added at checkout. Pay monthly plan can be cancelled at anytime. The 6 monthly and annual plans cannout be cancelled. 

Pay-In-Six - Celebrant Mktg Club

£50

50

Every month

Valid for 6 months

November Cohort - starting 17th November 2025

Access to funeral marketing advice, guides and resources

Weekly Marketing Challenges

Bi-Monthly "Ask Anything" Q&A Session

£25 off discount code for Power Hours (use multiple times)

Community WhatsApp Group to connect with fellow celebrants

Pay-In-One - Celebrant Marketing Club

£250

250

Best Value

Valid for 6 months

November Cohort - starting Monday 17th November 2025

Access to funeral marketing advice, guides and resources

Weekly Marketing Challenges

Bi-Monthly "Ask Anything" Q&A Session

Community WhatsApp Group to connect with fellow celebrants

£25 off discount code for Power Hours (use multiple times)

Includes 1 Month Free - Worth £50

Choose your pricing plan

BEST VALUE: Annual membership gives you 2 months free worth £60 (inc VAT)!

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