TAKE PART IN OUR WEEKLY MARKETING CHALLENGES
As a member of the Funeral Celebrant Marketing Club, you can take part in our weekly marketing challenges. Each week we give you an actionable, bite-sized challenge to deliver immediate results. 
These guides and resources are provided to support you complete the challenges, and are available for you to refer back to at any time. 
LAYING THE FOUNDATIONS - BUILDING YOUR VISIBILITY LOCALLY

Stop Trading Time for Money! Crafting Value-Based Funeral Celebrant Packages
For too long, celebrants have offered a single, flat fee—a "price for a funeral." The market has changed, and your pricing needs to reflect the unique value you offer, especially around the growing demand for personalisation and the post-Direct Cremation memorial service opportunity.

Craft Your "Why" - Your Unique Funeral Celebrant Story
Crafting your “Why” is a crucial cornerstone for all your future marketing efforts. This guide gives you the steps to help you understand and clearly articulating your personal motivations and values to enable you to build authentic connections with families across all your marketing.

Optimising Your Google Business Profile To Connect With Families Who Need You
Effective online visibility isn't just about being found; it's about demonstrating your caring approach and the unique value you bring to a funeral service. This guide explains the power of your Google Business Profile (GBP) and how to optimise this channel as a digital introduction to the meaningful and personalised services you provide. 

How To Craft A Positive Impact Story
This guide helps you to share heartfelt personal impact stories that educates potential clients about what you do, as well as demonstrating the real value and emotional support you. The key here is to highlight the impact you had and the personal touch you brought to a difficult time. provide.

Creating A Comprehensive FAQ Section
Funeral celebrants that have a FAQ section on their website and your Google Business Profile are helping to reassure potential clients and reduce their anxieties. It acts as a proactive source of comfort and clarity, providing immediate answers precisely when they're most needed.
EXPANDING YOUR REACH - CONTENT & CONNECTION

Guiding Grieving Families - Creating a helpful Guide For Families
Expanding your reach to build direct connections with families is the next stage in developing your marketing strategy. This guide helps you with one of the ways to do this is - using content marketing. Creating guides for families is a genuine act of service that forms the bedrock of a strong, compassionate marketing strategy.

Share A Glimpse Of Behind The Scenes
In this guide we're focusing on deepening that connection by offering a respectful glimpse into the dedication that goes into your meaningful work. Creating and sharing content that shows a tasteful, respectful "behind the scenes" glimpse into your work as a celebrant.

Ask Engaging Questions On Social Media
Asking truly engaging questions is one of the most powerful ways to build genuine connection and visibility on social media as it encourages responses and allows you to actively engage with the comments you receive. This guide gives you all the advice you will need to achieve this.

Beyond The Screen: Local Advertising For Funeral Celebrants
This guide explains the benefits of local advertising to help your celebrant business grow. There are lots of opportunities for advertising in your local area, these could include local community newspapers, parish magazines, specific online local directories with paid options, or even sponsorships of local events or charities.

Your Content Roadmap – Planning 3 Months of Social Media
Social media for funeral celebrants isn't about hard selling. It's about building relationships and being a gentle, visible presence. But without a plan, social media can feel like a daily scramble. A content calendar solves this by giving you a clear roadmap, saving you time and mental energy. We guide you step by step to creating a 3 month content plan.

Creating Shareable Content, Checklists and Infographics
By creating powerful, evergreen pieces of content it helps to demystifies funeral ceremonies, empowers families with their options for personalisation, and clearly positions you as a knowledgeable, organised, and supportive voice - all of which increases your shareability and attracts ideal clients.

The Proactive Follow Up Strategy
Proactive follow up of key contacts is an essential strategy for funeral celebrants to build a resilient business model. This guide helps you to move beyond initial introductions to sustained, strategic relationship nurturing, to ensure you remain a trusted, top-of-mind resource in your local community.

Sparking Local Connections On Social Media
For a funeral celebrant aiming to increase local awareness and attract clients, social media posts need to be a blend of empathy, education, and genuine connection. This guide gives you the blueprint for a diverse and highly effective social media content strategy focusing on the types of content proven to build trust, increase local awareness, and genuinely connect with families.

Expanding Your Network & Voice By Interviewing A Fellow Professional
You can add a new, authoritative voice to your brand by collaborating with another professional in your field. Connecting with a local funeral director, a grief counsellor, a florist, or a hospice worker and conducting a brief interview on a topic relevant to families works really well to expand your network and your voice.

Optimising Your Content For AI Search
The world of online search is quickly changing, and we need to ensure your unique voice remains at the forefront. The focus is on future-proofing your marketing by adapting your website content to be easily read and selected by AI search systems (like Google's new overviews).
WEBSITE CONVERSION & LEAD CAPTURE

Website Home Page Audit & Headline Optimisation
This guide helps you with basics for improving your website to attract more clients. Your homepage's headline and the opening paragraph are your first and most crucial impression. They determine whether a visitor stays, explores, and potentially contacts you, or whether they leave your website and go to a competitor instead.

Optimising Your "Services" Page for Clarity & Empathy
In a moment of grief, families are seeking not just a service, but reassurance and guidance. Your "Services" or "How I Work" page is where you provide that. This guide helps you create an Our Service page that is optimised to bridge the gap between their initial interest and their decision to contact you.

Implementing & Optimising Your Calls to Action (CTAs)
Your website calls to action are the gentle, guiding compass that leads visitors towards the support they need. This guide gives funeral celebrants the help and guidance you need to implement and optimise your calls to action (CTA's) on your website to improve conversion.

Optimising Your Contact Page for Empathy & Action
Your website calls to action are the gentle, guiding compass that leads visitors towards the support they need. This guide gives funeral celebrants the help and guidance you need to implement and optimise your calls to action (CTA's) on your website to improve conversion.

Creating A Comprehensive FAQ Section On Your Website
Funeral celebrants that have a FAQ section on their website and Google Business Profile are helping to reassure potential clients and reduce their anxieties. FAQ's act as a proactive source of comfort and clarity, providing immediate answers precisely when they're most needed.

Curating & Displaying Your Testimonials
Harnessing testimonials help to reassure potential clients is a more powerful form of marketing than sales copy alone. In this guide, find out how to ethically gather, select, and strategically use testimonials across your marketing, as well as how to adopt a systematic approach to consistently collecting feedback to build confidence with new visitors.

Analysing Your Website & Social Media Insights For Growth
A strong marketing strategy is built on knowing what works, not just guessing. Diving into your website and social media insight tells you which messages are resonating with families, where they are coming from, and what content builds the most trust. By analysing the metrics you can make data-driven decisions to refine your strategy and grow your business.
Join the Celebrant Marketing Club
From just £18 per month, you gain access to a wealth of marketing knowledge and support. We understand the unique needs of funeral celebrants and we focus on actionable strategies that you can implement immediately.
And our supportive community is a safe space to share, learn, and grow.What you'll get inside the Marketing Club:
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Weekly Marketing Challenges - Actionable bite-sized challenges to deliver immediate results and keep you consistently moving forward.
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Bi-Monthly Ask Anything (Marketing!) Q&A - Get your burning marketing questions answered by experts and overcome any roadblocks.
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Bi-Monthly Marketing Masterclass - Get straightforward, in-depth guidance on key marketing topics with our easy-to-follow Marketing Masterclasses.
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Exclusive WhatsApp Community - Connect, collaborate, and share best practices with a vibrant community of like-minded funeral celebrants.
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Discounted 1-2-1 Power Hours - A Marketing Power Hour is 60 minutes of dedicated 1-2-1 time with a funeral marketing expert to power up your knowledge on a marketing topic or to get an answer to a question without any commitment.
 
Stop leaving potential clients behind. Start building the celebrant business you've always dreamed of!
Join today to secure your place. Don't miss out!
ANALYSING INSIGHTS
JOIN THE FUNERAL CELEBRANT MARKETING CLUB
All prices are exclusive of VAT and are added at checkout. Pay monthly plan can be cancelled at anytime. The 6 monthly and annual plans cannout be cancelled.
Pay-In-Six - Celebrant Mktg Club
50
Every month
Valid for 6 months
November Cohort - starting 17th November 2025
Access to funeral marketing advice, guides and resources
Weekly Marketing Challenges
Bi-Monthly "Ask Anything" Q&A Session
£25 off discount code for Power Hours (use multiple times)
Community WhatsApp Group to connect with fellow celebrants
Pay-In-One - Celebrant Marketing Club
250
Best Value
Valid for 6 months
November Cohort - starting Monday 17th November 2025
Access to funeral marketing advice, guides and resources
Weekly Marketing Challenges
Bi-Monthly "Ask Anything" Q&A Session
Community WhatsApp Group to connect with fellow celebrants
£25 off discount code for Power Hours (use multiple times)
Includes 1 Month Free - Worth £50
Choose your pricing plan
BEST VALUE: Annual membership gives you 2 months free worth £60 (inc VAT)!



