TAKE PART IN OUR WEEKLY MARKETING CHALLENGES
As a member of the Funeral Celebrant Marketing Club, you can take part in our weekly marketing challenges. Each week we give you an actionable, bite-sized challenge to deliver immediate results.
These guides and resources are provided to support you complete the challenges, and are available for you to refer back to at any time.
LAYING THE FOUNDATIONS - BUILDING YOUR VISIBILITY LOCALLY

Optimising Your Google Business Profile To Connect With Families Who Need You
Effective online visibility isn't just about being found; it's about demonstrating your caring approach and the unique value you bring to a funeral service. This guide explains the power of your Google Business Profile (GBP) and how to optimise this channel as a digital introduction to the meaningful and personalised services you provide. ​​​

Craft Your "Why" - Your Unique Funeral Celebrant Story
Crafting your “Why” is a crucial cornerstone for all your future marketing efforts. This guide gives you the steps to help you understand and clearly articulating your personal motivations and values to enable you to build authentic connections with families across all your marketing.

How To Craft A Positive Impact Story
This guide helps you to share heartfelt personal impact stories that educates potential clients about what you do, as well as demonstrating the real value and emotional support you. The key here is to highlight the impact you had and the personal touch you brought to a difficult time. provide.

Creating A Comprehensive FAQ Section
Funeral celebrants that have a FAQ section on their website and your Google Business Profile are helping to reassure potential clients and reduce their anxieties. It acts as a proactive source of comfort and clarity, providing immediate answers precisely when they're most needed.
EXPANDING YOUR REACH - CONTENT & CONNECTION

Guiding Grieving Families - Creating a helpful Guide For Families
Expanding your reach to build direct connections with families is the next stage in developing your marketing strategy. This guide helps you with one of the ways to do this is - using content marketing. Creating guides for families is a genuine act of service that forms the bedrock of a strong, compassionate marketing strategy.

Share A Glimpse Of Behind The Scenes
In this guide we're focusing on deepening that connection by offering a respectful glimpse into the dedication that goes into your meaningful work. Creating and sharing content that shows a tasteful, respectful "behind the scenes" glimpse into your work as a celebrant.

Ask Engaging Questions On Social Media
Asking truly engaging questions is one of the most powerful ways to build genuine connection and visibility on social media as it encourages responses and allows you to actively engage with the comments you receive. This guide gives you all the advice you will need to achieve this.

Beyond The Screen: Local Advertising For Funeral Celebrants
This guide explains the benefits of local advertising to help your celebrant business grow. There are lots of opportunities for advertising in your local area, these could include local community newspapers, parish magazines, specific online local directories with paid options, or even sponsorships of local events or charities.

Your Content Roadmap – Planning 3 Months of Social Media
Social media for funeral celebrants isn't about hard selling. It's about building relationships and being a gentle, visible presence. But without a plan, social media can feel like a daily scramble. A content calendar solves this by giving you a clear roadmap, saving you time and mental energy. We guide you step by step to creating a 3 month content plan.

Sparking Local Connections On Social Media
For a funeral celebrant aiming to increase local awareness and attract clients, social media posts need to be a blend of empathy, education, and genuine connection. This guide gives you the blueprint for a diverse and highly effective social media content strategy focusing on the types of content proven to build trust, increase local awareness, and genuinely connect with families.
WEBSITE CONVERSION & LEAD CAPTURE

Website Home Page Audit & Headline Optimisation
This guide helps you with basics for improving your website to attract more clients. Your homepage's headline and the opening paragraph are your first and most crucial impression. They determine whether a visitor stays, explores, and potentially contacts you, or whether they leave your website and go to a competitor instead.

Optimising Your "Services" Page for Clarity & Empathy
In a moment of grief, families are seeking not just a service, but reassurance and guidance. Your "Services" or "How I Work" page is where you provide that. This guide helps you create an Our Service page that is optimised to bridge the gap between their initial interest and their decision to contact you.

Implementing & Optimising Your Calls to Action (CTAs)
Your website calls to action are the gentle, guiding compass that leads visitors towards the support they need. This guide gives funeral celebrants the help and guidance you need to implement and optimise your calls to action (CTA's) on your website to improve conversion.

Optimising Your Contact Page for Empathy & Action
Your website calls to action are the gentle, guiding compass that leads visitors towards the support they need. This guide gives funeral celebrants the help and guidance you need to implement and optimise your calls to action (CTA's) on your website to improve conversion.

Creating A Comprehensive FAQ Section On Your Website
Funeral celebrants that have a FAQ section on their website and Google Business Profile are helping to reassure potential clients and reduce their anxieties. FAQ's act as a proactive source of comfort and clarity, providing immediate answers precisely when they're most needed.

Curating & Displaying Your Testimonials
Harnessing testimonials help to reassure potential clients is a more powerful form of marketing than sales copy alone. In this guide, find out how to ethically gather, select, and strategically use testimonials across your marketing, as well as how to adopt a systematic approach to consistently collecting feedback to build confidence with new visitors.
Join the Celebrant Marketing Club
For just £30 per month, you gain access to a wealth of marketing knowledge and support. We understand the unique needs of funeral celebrants and we focus on actionable strategies that you can implement immediately.
And our supportive community is a safe space to share, learn, and grow.​What you'll get inside the Marketing Club:
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Weekly Marketing Challenges - Actionable bite-sized challenges to deliver immediate results and keep you consistently moving forward.
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Bi-Monthly Ask Anything (Marketing!) Q&A - Get your burning marketing questions answered by experts and overcome any roadblocks.
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​Bi-Monthly Marketing Masterclass - Get straightforward, in-depth guidance on key marketing topics with our easy-to-follow Marketing Masterclasses.
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Exclusive WhatsApp Community - Connect, collaborate, and share best practices with a vibrant community of like-minded funeral celebrants.
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Discounted 1-2-1 Power Hours - A Marketing Power Hour is 60 minutes of dedicated 1-2-1 time with a funeral marketing expert to power up your knowledge on a marketing topic or to get an answer to a question without any commitment.
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Stop leaving potential clients behind. Start building the celebrant business you've always dreamed of!
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Register today to secure your place on the September Cohort - limited places! Don't miss out!
JOIN THE FUNERAL CELEBRANT MARKETING CLUB
SEPTEMBER COHORT
All prices are exclusive of VAT and are added at checkout. Pay monthly plan can be cancelled at anytime. The 6 monthly and annual plans cannout be cancelled.
Pay Monthly - Celebrant Mktg Club Light
18
Every month
+£25 Joining fee
Valid for 12 months
September Cohort Starting 15th September
Access to funeral marketing advice, guides and resources
Bi-Weekly Marketing Challenges
Community WhatsApp Group to connect with fellow celebrants
£25 off discount code for Power Hours (use multiple times)
Pay Monthly - Celebrant Mktg Club
30
Every month
Most Flexible
Valid until canceled
September Cohort starting 15th September 2025
Access to funeral marketing advice, guides and resources
Weekly Marketing Challenges
Bi-Monthly "Ask Anything" Q&A Session
Bi-Monthly Marketing Masterclass
£25 off discount code for Power Hours (use multiple times)
Community WhatsApp Group to connect with fellow celebrants
Annual Membership - Celebrant Mktg Club
300
Best Value
Valid for 12 months
September Cohort starting 15th September 2025
Access to funeral marketing advice, guides and resources
Weekly Marketing Challenges
Bi-Monthly "Ask Anything" Q&A Session
Bi-Monthly Marketing Masterclass
Community WhatsApp Group to connect with fellow celebrants
£25 off discount code for Power Hours (use multiple times)
Includes 2 Months Free - Worth £60 (Inc VAT)
Choose your pricing plan
BEST VALUE: Annual membership gives you 2 months free worth £60 (inc VAT)!