The marketing health check can help you to identify how effective your marketing is likely to be at attracting new clients and protecting your local market share against your competitors.

 

Answer 18 simple questions about how your marketing is performing across these areas: 

 

• Your online visibility and your funeral home's ability to be found by potential clients at the exact moment they are searching for services.

• How you engage with your local community to build connections and trust.

• How the offline and community-based aspects of your marketing are working to support  your funeral business.

• Strategy and planning and internal workings and long-term strategy of your marketing. 

• Understanding your competition and your unique selling points that national providers can't replicate.​

• Your understanding of how your marketing is performing, to allow you to make informed decisions about future activity