"Done-For-You"
Full Service Marketing
For UK Funeral Directors.
Ready to Grow Your Business and Win Back Your Local Market? We Can Help.
THE CHALLENGE FUNERAL DIRECTORS ARE FACING
As a funeral director, you're not just a business; you're a vital part of your community. But with the rise of national direct cremation providers, you're facing new challenges.
Your marketing needs to be more than just death notices. It needs to tell your story, build trust, and show why your local, personal service is irreplaceable.
Are you tired of:
-
Losing enquiries to online-only competitors?
-
Feeling like you don't have time to create a marketing plan?
-
Struggling to know what to post on social media to build community?
-
Spending money on Google pay-per-click (PPC) ads, and not knowing if they are working?
-
Wondering how to effectively promote your own direct cremation services?
YOUR DEDICATED MARKETING TEAM, ON DEMAND
With our "Done-For-You Service" we become your dedicated marketing department, focused on delivering consistent results. We handle the strategy and the implementation, so you can focus on what you do best - serving your families.
Our one-to-one marketing delivery service isn't a one-size-fits-all package. It's a partnership. We work with you to understand your unique business and local market.
Strategic
Planning
We'll audit your marketing and competitors, identify the gaps and create a customised marketing roadmap designed to build your brand and grow your local market share.
Dedicated Team
Your dedicated team of experienced funeral marketing professionals will focus on implementing your personalised strategy and be your single point of contact.
Increase Online Visibility
We 'll manage and optimise your SEO, AI Overview, Google Business Profile & Google PPC Ads to make sure your business is easy to find online when families need you most.
One-Off projects
We identify and tackle the marketing projects that can transform your business, from website optimisation to getting more google reviews, to optimising your funeral plan enquiry follows ups.
Increase local awareness and recognition
We'll handle your social media marketing to build local connections and trust, so when the time comes, it's your business that is selected from the list of options on the Google search results page.
Performance Reporting & Ongoing Optimisation
You'll receive clear, monthly reports so you can see the results of our work, and we'll continually work to optimise your investment.
Ideal For: Funeral Directors who need to focus on serving families, while we focus on bringing in business.
Outcome: Consistent growth in leads, awareness, and trust, managed by niche experts.
Costs: Our "Done-For-You" Full Service isn't a one-size-fits-all package, and we tailor packages to you business's individual needs and budget.
Costs can vary based on how many funeral homes you have / how many area's you're targeting; how competitive each area is online; how many brand's you're trading under, and how quickly you want to achieve results.
Marketing is an investment, and it is recommend between 5-10% of revenue is spent on marketing activities.
Or Take A Look At Our Other Marketing Services
Select the service that best matches your budget, capacity, and current marketing challenge, or contact us for a bespoke solution.
MARKETING
POWER HOUR
if you have one specific marketing problem or challenge that's holding you back, our Marketing Power Hour is a focused, 60-minute session that provides immediate, actionable advice and solutions.
We can audit your Google Business Profile, troubleshoot a PPC campaign, or clarify your immediate social media strategy.
THE BENEFITS OF A STRATEGIC MARKETING PARTNER
01
STAND OUT: Differentiate your compassionate, local service from the impersonal, national providers.
02
BUILD TRUST: Educate your community on the importance of thinking about funeral wishes in advance, funeral options and choices, and the value of your services.
03
SAVE TIME: Free up your valuable time so you can focus on serving your clients and staff.
04
INCREASE ENQUIRIES: Attract the right clients who value a personal and local connection.
05
DEFEND YOUR MARKET SHARE: Directly address the competition by effectively promoting pre-paid funeral plans, local direct cremation services, and educating families on the value of a funeral and independent funeral directors.
The Funeral Marketing Experts
I'm Debbie Avens, Director and Founder of Avens Marketing. And I'm passionate about helping independent funeral directors to improve their marketing to attract new clients and protect market share against the national competitors.
I've worked as a professional marketer in the funeral sector for 15+ years, which means I understand the unique challenges you're facing; changing customer behaviour towards direct cremations, lower cost funerals and the big players with huge TV budgets.
I've helped hundreds of funeral homes implement local marketing plans that work. Plans that are strategic, sensitive and hugely effective.
And we can help your business too. When you work with Avens Marketing, you're not just getting a plan - you're getting a dedicated team who understands funeral marketing, and works to understand your local market, your individual business and is passionate about your success
WHO AVENS MARKETING WORKS WITH
We believe in a collaborative partnership, so it's important that we're a good fit for each other. Here’s who we work with:
Forward-thinking Funeral Directors
Our ideal clients are funeral directors who are open to change and embracing modern marketing methods to grow and defend their business.
Committed to Collaboration
We partner with businesses that can dedicate at least two hours a week to marketing, whether it's the owner or a designated team member. This ensures we can work together effectively on strategy and content.
Ready to Invest in Growth
We work with businesses that have a dedicated marketing budget. We recommend investing 5-10% of revenue to achieve significant, measurable results and secure your local market share.
Real Results For Independent Funeral Directors
Independent Funeral Director: West Midlands
The team at Avens Marketing provided a "done-for-you service" running SEO, PPC and social media for this client, and are reversing a decades-long decline in funeral volumes.
Results: 49.92% increase in website traffic and an average of 28 monthly enquiries via Google Ads. Read More
This is the power of having a marketing partner that specialises in funeral marketing
READY TO GET A MARKETING PLAN IN PLACE FOR YOUR BUSINESS?
We're ready to listen. Schedule a free, no-obligation 30-minute consultation with us to discuss your goals and how we can help.
We look forward to working with you, and creating a plan tailored to your needs and budget.
Debbie Avens
Founder, Avens Marketing