YOUR DEDICATED PARTNER IN FUNERAL MARKETING
Ready to Grow Your Business and Win Back Your Local Market? We Can Help.
THE CHALLENGE FUNERAL DIRECTORS ARE FACING
As a funeral director, you're not just a business; you're a vital part of your community. But with the rise of national direct cremation providers, you're facing new challenges.
Your marketing needs to be more than just death notices. It needs to tell your story, build trust, and show why your local, personal service is irreplaceable.
Are you tired of:
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Losing enquiries to online-only competitors?
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Feeling like you don't have time to create a marketing plan?
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Struggling to know what to post on social media to build community?
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Spending money on Google pay-per-click (PPC) ads, and not knowing if they are working?
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Wondering how to effectively promote your own direct cremation services?
YOUR DEDICATED MARKETING TEAM, ON DEMAND
Our one-to-one marketing delivery service isn't a one-size-fits-all package. It's a partnership. We work with you to understand your unique business and local market. We handle the strategy and the implementation, so you can focus on what you do best - serving your families.
Strategic
Planning
A customised marketing roadmap designed to build your brand and defend your local market share.
Social Media Management
We handle the day-to-day management of your social media platforms, ensuring consistent messaging and community engagement.
Website Optimisation
We ensure your website is working hard to convert visitors into enquiries.
Content
Creation
We write and design engaging posts for social media, blogs, and email newsletters, so you don't have to
Local SEO & Google Business Profile Optimisation
We make sure your business is easy to find online when families need you most.
Performance Reporting
You'll receive clear, monthly reports so you can see the results of our work
What our clients say
I would highly recommend Debbie at Avens Marketing. Debbie is incredibly knowledgeable about marketing and the funeral industry. She has helped with my marketing strategy, website refresh, social media campaigns for funeral plans and has recently taken over our PPC and SEO campaigns.
As a funeral director, I often don't have the time to put content together so having Debbie's help has been invaluable. It's very difficult as a family business to compete with the larger companies on marketing campaigns but with Debbie's help this is now possible.
Rebecca Hillier, Hillier Funeral Service
Debbie is great to work with, very knowledgeable and helpful. She has a great understanding of our expectations. She has helped with our social media marketing and general marketing ideas and designs. Highly recommended.
Sam Gaunt, F. P Gaunt Funeral Directors
Debbie has been advising us focus on enhancing our presence both online and within our local community. Her expertise has been invaluable, helping us to connect more effectively with our audience and strengthen our brand's visibility.
Keith Barron, Thomas Furber & Co. Funeral Directors
Debbie and Avens Marketing are the best at what they do. With deep Marketing expertise and the ability to understand their clients requirements, the output and results are exceptional.
Mark Hull
This is the power of having a marketing partner that specialises in funeral marketing
THE BENEFITS OF A STRATEGIC MARKETING PARTNER
01
STAND OUT: Differentiate your compassionate, local service from the impersonal, national providers.
02
BUILD TRUST: Educate your community on the importance of thinking about funeral wishes in advance, funeral options and choices, and the value of your services.
03
SAVE TIME: Free up your valuable time so you can focus on serving your clients and staff.
04
INCREASE ENQUIRIES: Attract the right clients who value a personal connection.
05
DEFEND YOUR MARKET SHARE: Directly address the competition by promoting your own services, including local direct cremations, with a personal touch.
Your Team At Avens Marketing
I'm Debbie Avens, a funeral marketing specialist. And I'm passionate about helping funeral businesses to improve their marketing to attract new clients and protect market share.
I've worked as a professional marketer in the funeral sector, which means I understand the impact of changing customer behaviour towards direct cremations, lower cost funerals and the big providers is having on independent funeral directors.
I also have years of experience in helping funeral directors implement local marketing plans that work. Plans that are strategic, sensitive and hugely effective.
And we can help your business too. When you work with Avens Marketing, you're not just getting a plan - you're getting a dedicated team member who understands funeral marketing, and works to understand your local market, your individual business and is passionate about your success
WHO AVENS MARKETING WORKS WITH
We believe in a collaborative partnership, so it's important that we're a good fit for each other. Here’s who we work with:
Forward-thinking Funeral Directors
Our ideal clients are funeral directors who are open to change and embracing modern marketing methods to grow and defend their business.
Committed to Collaboration
We partner with businesses that can dedicate at least two hours a week to marketing, whether it's the owner or a designated team member. This ensures we can work together effectively on strategy and content.
Ready to Invest in Growth
We work with businesses that have a dedicated marketing budget. We recommend investing 5-10% of revenue to achieve significant, measurable results and secure your local market share.
READY TO GET A MARKETING PLAN IN PLACE FOR YOUR BUSINESS?
We're ready to listen. Schedule a free, no-obligation 30-minute consultation with us to discuss your goals and how we can help.
We look forward to working with you, and creating a plan tailored to your needs and budget.
Debbie Avens
Founder, Avens Marketing