November is not like any other month in the UK funeral calendar. Death rates climb, your team is stretched - and at the same time, national funeral plan providers flood TV with pre-need campaigns. That's a dual challenge: convert more at-need enquiries while not losing your pre-need audience to nationals with bigger budgets. This guide covers exactly what to do, from Google Business Profile to your website, funeral plan messaging and a week-one checklist.

Word of mouth is powerful, but it isn’t a strategy. Families still search online, even when they’ve heard your name. In this blog I explain the two types of funeral director marketing you need working together: search marketing (being visible when a family needs you) and brand awareness (building trust over time). I also share why reviews are the bridge between the two, and how to allocate time and budget so marketing actually happens.

When a family in your community searches "funeral directors near me," does your business appear? For most independent funeral directors in the UK, SEO is the difference between being found in that moment - or not. This step-by-step guide covers everything you need to rank locally: your Google Business Profile, reviews, website speed, and how to compete with Co-op Funeralcare and Dignity without their budget.

For funeral celebrants, effective online visibility isn't just about being found; it's about demonstrating your caring approach and the unique value you bring to a funeral service. Your Google Business Profile (GBP) offers a powerful platform to achieve this, acting as a digital introduction to the meaningful and personalised services you provide.

Your Google Business Profile is the digital equivalent of your funeral home's front door. It's the first point of contact for families.

When was the last time you checked how many Google reviews your business has? And how recent was your last one? And what about Funeral...

Having a multi-channel lead generation strategy that is properly thought through will help you make more sales and grow your B2B business.

9 ways to generate leads for your business.