Why marketing directly to families is crucial for funeral celebrants who want their business to thrive.

Funeral Celebrant - Good Funeral Guide

In today's evolving landscape, marketing is no longer optional for funeral celebrants, it’s a core business strategy that’s needed to succeed.  

Debbie Avens, Founder and Director of Avens Marketing, the funeral marketing experts says;

"Think about it, there are more celebrants entering the profession than ever before. There’s a heavy reliance on funeral director referrals. And the increasing popularity of direct cremations means one in five funerals does not include a traditional service."  

So establishing a direct connection with families is essential to ensure your business is known, liked and trusted before a family ever needs your services. 

So what marketing strategies should a funeral celebrant be implementing to build connections with local families?

Firstly, you need to establish a distinctive personal brand and create a user-friendly website.

Next you need to share engaging and educational content on social media, as well as networking with community groups, hospices, and care homes to further expand your reach.

You also need to optimise your online visibility at the point when families are actively searching. A strong Google Business Profile, strategic SEO, and targeted PPC advertising are vital to ensure you appear in local search results.

Implementing a multi-channel marketing strategy where you connect directly with families empowers you to be in control. By showcasing your unique skills and compassionate approach, you build recognition and trust. And sharing testimonials reinforces your expertise, allowing families to understand your value before needing your services.

The rise of direct cremations also presents an unique opportunity for funeral celebrants to offer an alternative service - personalised memorial ceremonies. Memorial ceremonies allow families to gather together at a late date to honour the life of a loved one in a truly unique and personal way.

With 15+ years of expertise in the funeral industry, Avens Marketing understands the specific challenges funeral celebrants face. We offer cost-effective solutions to help you navigate modern marketing.

Our Funeral Celebrant Marketing Club, Marketing Power Hours, and the Social Media Marketing Toolkit have all been designed to provide you with the skills and confidence to effectively promote your Celebrant business. 

Contact us to explore how we can help your business grow.