Funeral Marketing Power Hour
A focused 60-minute session to fix what’s not working in your marketing and leave with a clear plan you can actually implement.
If you’re an independent funeral director and marketing feels confusing, time-consuming, or like it isn’t leading to real enquiries, this is for you.
No fluff, no jargon, no generic advice. Just practical guidance from someone who understands the funeral sector inside out.
What is a Power Hour?
A Power Hour is a one-to-one, 60-minute online working session where we look at your current situation, identify what will make the biggest difference, and map out your next steps.
You can use it as:
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A quick “marketing MOT”
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A troubleshooting session when enquiries have dipped
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A confidence boost when you’re not sure what to prioritise
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A way to get expert input without committing to an ongoing retainer
Price: £125
Format: Online (video call)
Who it’s for: Funeral directors, celebrants, and end-of-life businesses in the UK
What you’ll leave with
By the end of the session, you’ll have:
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Clarity on what to focus on next (and what to ignore)
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A prioritised 30-day action plan tailored to your business
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Practical recommendations you can implement yourself, or hand to a team member or supplier
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Honest answers to your questions, with context for the funeral market
This is designed to save you time, reduce overwhelm, and help you make confident decisions.
What we can cover (you choose)
Every Power Hour is tailored to you and your business needs. Common topics include:
Google Business Profile and reviews
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How to increase calls and website clicks from your listing
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What to post and how to encourage more reviews (without feeling awkward)
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Quick fixes that improve visibility locally
Website improvements that lead to enquiries
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What’s stopping people from calling or submitting a form
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How to improve your “at-need” pages for clarity and trust
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Simple changes that improve mobile experience and conversion
Local SEO (Search Engine Optimisation) priorities
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Which pages you actually need (and which you don’t)
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What to focus on to compete locally against local competitors and national brands
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How to build trust signals that support rankings and conversions
Paid ads and “at-need” marketing
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Whether ads make sense for your area and budget
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Landing page and call tracking basics
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How to avoid wasting spend on low-intent clicks
Social media that builds trust (without being salesy)
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What to post as an independent funeral director
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How to balance sensitive messaging with clear calls to action
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How to create content that supports your local reputation
Messaging and positioning
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How to explain what makes you different in a respectful way
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How to communicate value without sounding pushy
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How to appeal to both at-need and pre-need audiences
How does a Power work?
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Book your session: Choose a time that suits you and confirm your booking.
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Answer a few quick questions: I’ll ask for a little context so we can use the hour well (this takes around 2 minutes).
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We meet and get to work: We’ll focus on the highest-impact actions for your business right now.
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You get your next steps: You’ll leave with clear actions. If you’d like, I can also send a short written summary of your priorities after the call.
Is this right for you?
A Power Hour is a great fit if:
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You want expert input without a long-term commitment
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You’re short on time and need quick clarity
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You’re doing “some marketing” but it’s not translating into enquiries
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You want to compete more confidently against national providers
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You’d like to build your own marketing confidence with the right guidance
It may not be the best fit if:
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You’re looking for someone to fully manage delivery long-term (if that’s you, take a look at our fractional marketing support instead)
What People Say About Power Hours...
"Highly recommend Debbie from Avens Marketing. I had her 60 minutes of Marketing Expertise. She had some brilliant ideas which have helped me increase phone calls. She showed me tools to keep growing, particularly on social media, plus she pointed me in the direction of some very useful resource material.
60 minutes very well spent! I'd encourage all funeral directors to do the same."
Emma
Why Avens Marketing?
We’re not a generalist agency. We specialise in funeral marketing.
Our founder, Debbie Avens, has 25+ years in marketing and 15+ years in the funeral industry, in senior marketing roles in some of the national providers, and as Founder of Avens Marketing where we focus on helping independent funeral directors across the UK.
That means you get advice that’s grounded in what actually works in this sector, with the empathy and care your profession deserves.
BOOK A POWER HOUR
60 MINS OF MARKETING EXPERTISE
Ready for clarity and a plan you can act on?
Book your Funeral Marketing Power Hour today and leave with practical next steps tailored to your business.
£125 with additional attendees charged at £30
Payment plans - Get 10% discount when you book a block of 3 sessions or 15% discount when you book 6 sessions.