Proven Results For Independent Funeral Directors
At Avens Marketing, we believe that effective marketing should be both compassionate and measurable.
As funeral marketing specialists, we understand that your business relies on a delicate balance of honouring tradition while adapting to modern, digital-first consumer behaviours.
The following case studies demonstrate our "Done for You" approach in action, showcasing how we combine 15+ years of sector expertise with strategic implementation across SEO, PPC, and social media to protect and grow market share.
These results reflect our commitment to being the go-to agency for UK Funeral Directors who are ready to embrace modern methods to ensure they remain visible the moment a family needs them.
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If you'd like a no obligation chat about how we could support your business, book a free 30 minute consultation today.
Case Study 1: Reversing a Decades-Long Decline for a Historic West Midlands Family Funeral Director
The Challenge
Established in the 1800s, this family business was a pillar of their community but had faced declining funeral volumes for decades. Their digital presence was hindered by a restrictive agency agreement and a non-transferable website. Most critically, their previous agency lacked an understanding of the UK funeral market, resulting in over 50% of their web traffic coming from overseas—completely irrelevant for a local funeral director serving a 10-mile radius.
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Our Strategic Approach
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As their fractional marketing team, we implemented a "Done for You" full-service package. We dedicated three days per month to high-level strategy and management, supported by our specialist SEO, PPC, and social media teams.
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Foundation & Flexibility: We moved the client to a fully transferable WordPress site, ensuring they own their digital assets. The site was built specifically to navigate the sensitive decision-making process a grieving family faces.
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Immediate Visibility: While the site was in development, we launched targeted PPC and Google Business Profile optimizations to capture "at-need" families searching in real-time.
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Community Connection: We introduced social media and SEO to build 24/7 visibility and foster long-term trust within the local West Midlands community.
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Holistic Support: Beyond digital, we refreshed their coffin brochures and external signage to ensure their brand reflected both tradition and modern standards.
The Results (2025 vs. 2024)
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The impact of a tailored, UK-specialist strategy was immediate:
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49.92% Increase in Website Traffic: We successfully shifted the focus from irrelevant international traffic to local, intent-driven visitors.
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Multi-Channel Growth: Organic, Paid, and Direct traffic volumes all increased.
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Lead Generation: Google Ads, a brand-new channel for the business, now delivers an average of 28 enquiries every month.
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Social Impact: Monthly views skyrocketed from approximately 400 to 2,700 per month. And the rise in direct website traffic is a key indicator of improved brand recognition. It means more families are searching for the business by name, proving our social media and community efforts are making them the first choice in their area.
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The Bottom Line: Most importantly, the decades-long decline has been reversed, with funeral volumes now increasing month-on-month.
What the Client Says
"After years of declining numbers and feeling locked into a marketing contract that didn't understand our heritage or our local community, Avens Marketing has been a breath of fresh air. They didn't just give us a website; they gave us a strategy that respects our 19th-century roots while using 21st-century marketing tools. Seeing our funeral volumes finally grow again is the ultimate proof of their expertise."
Other Happy Clients
Debbie is great to work with, very knowledgeable and helpful. She has a great understanding of our expectations. She has helped with our social media marketing and general marketing ideas and designs. Highly recommended.
Sam Gaunt,
Gaunts Funeral Directors
Debbie and Avens Marketing are the best at what they do. With deep marketing expertise of the funeral industry and the ability to understand a clients requirements, the output and results are exceptional.
Mark Hull,
Distinct Cremations
Debbie at Avens Marketing helped us develop and improve our website content. Debbie's experience in the Funeral sector is significant and her ability to convey complex content in a simple customer friendly way has made a real difference. I'm confident that the improvement in user experience will in turn will lead to more engagement, ultimately resulting in us being able to help more customers.