Marketing For
UK Funeral Directors.
Protect your local market share with marketing that understands the funeral profession.
Independent funeral directors face unprecedented challenges: corporate competitors with massive budgets, families researching online before they call, and a digital landscape that feels foreign to a traditionally word-of-mouth business.
For a funeral business to succeed today, you need marketing that respects your profession's dignity whilst competing effectively in today's digital world.
15+ Years Funeral Industry Experience
Holistic Marketing Approach
100's of Funeral Homes Helped
NAFD, SAIF & FSA Members
Average Client Retention: 18+ Months
WHY TRADITIONAL MARKETING NO LONGER WORKS FOR FUNERAL DIRECTORS
The families you serve have changed how they choose a funeral director. Most families now research online before making contact, yet most independent funeral directors remain invisible in search results whilst corporate competitors dominate.
Common frustrations we hear:
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We've always relied on word of mouth, but calls are declining"
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"Our website gets traffic, but families aren't contacting us"
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"We tried Facebook ads once—it felt inappropriate and didn't work"
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"Corporate funeral homes appear above us on Google, even in our own town"
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"We don't have time to learn marketing—we're busy serving families"
You're not alone.
These challenges affect independent funeral directors across the UK. The good news? There's a proven solution that respects your profession whilst delivering measurable results.
FUNERAL MARKETING FROM A TEAM WHO UNDERSTANDS YOUR WORLD
We're not a generic marketing agency that happens to work with funeral directors. We're the only UK marketing agency exclusively serving the funeral profession.
What Makes Us Different?
15+ Years in the Funeral Industry
Our founder, Debbie Avens, spent over a decade as Head of Brand for a major UK funeral company. She understands regulatory compliance, the sensitivity required, and what actually drives families to choose one funeral director over another.
We Speak Your Language
At-need vs pre-need, bespoke funerals, direct cremation, celebrant relationships, NAFD, SAIF - we understand the nuances of your business because we've lived them.
Proven Track Record
We've implemented local marketing strategies for hundreds of funeral directors across the UK. We know what works in Northumberland and what works in Cornwall - because local matters.
Full-Service or Flexible Support
Whether you need a marketing department, but don’t have the budget to hire a full time member of staff need or expert guidance on specific marketing channels (seo, google business profile, ppc ads, social media), we tailor our services to your needs and budget.
Comprehensive Marketing Services for Funeral Directors
Every funeral director's situation is unique. That's why we offer flexible solutions - from full-service marketing teams to focused support on specific channels.
DONE-FOR-YOU
- FULL SERVICE
With our "Done-For-You Service" we become your dedicated marketing department, focused on delivering consistent results.
What's Included:
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Complete marketing audit & strategy
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Multi-channel implementation (Local SEO, AI optimisation, Google Business Profile, Google Ads, Social Media)
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One-off projects e.g. Get more google reviews, funeral plan optimisation, local advertising
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Senior marketer to drive ongoing optimisation and deliver monthly performance results, plus a junior marketer to undertake day-to-day marketing activities.
Ideal For: Funeral Directors who need to focus on serving families, while we focus on bringing in business.
Outcome: Consistent growth in leads, awareness, and trust, managed by niche experts.
THE ROADMAP TO GROWTH
If you know you need a marketing plan but don't have the time or expertise to create one, this is your solution.
What's Included:
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A deep-dive audit of your current efforts, review competitors, identify critical gaps
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A comprehensive, customised marketing strategy that you or your team can then go away and implement with confidence.
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Monthly 1-hour guidance for your team from the funeral marketing experts, with email support between sessions
Ideal For: Funeral Homes ready to commit to long-term growth but need expert guidance whilst managing marketing implementation in-house.
Outcome: A complete marketing blueprint detailing what channels to use, how to use them, and what results to expect.
DONE-FOR-YOU
- CHANNEL FOCUS SERVICE
With our "Focus Service", you simply ask us to manage one or two specific focus areas, such as Google Business Profile, Local SEO, Google Ads, or Social Media.
What's Included:
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Focused audit & strategy for chosen channel/s
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Implementation by specialist channel teams
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Senior and junior marketer to drive ongoing optimisation and deliver monthly performance results.
Choose From:
Google Business Profile, Local SEO and AI optimisation, Google Ads, or Social Media.
Ideal For: Funeral Directors with specific marketing gaps.
Outcome: Sector expert optimisation of specific marketing channels.
MARKETING
POWER HOUR
Do you have one specific marketing problem or challenge that's holding you back?
What's Included:
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Our Power Hour is a focused, 60-minute session that provides immediate, actionable advice and solutions. We can audit your Google Business Profile, troubleshoot a PPC campaign, or clarify your immediate social media strategy.
Ideal For: Funeral Directors who need fast, expert support on a single issue.
Outcome: A clear, implementable action plan to solve your immediate problem.
How We Work
We work with many funeral directors with differing needs, so we always tailor the way we work to the individual businesses. Here are the steps we follow to get to know your business and deliver marketing that achieve your goals.
Step 1: Discovery & Audit
We analyse your current marketing, local competition, and market opportunity. We identify quick wins and long-term growth strategies.
Step 2: Strategy Development
We create your customised marketing roadmap, prioritising tactics that deliver the fastest ROI whilst building sustainable growth.
Step 3: Implementation
Our team becomes your marketing department - executing strategy, creating content, managing campaigns, and optimising performance.
Step 4: Reporting & Refinement
Transparent monthly reporting on what's working, what's not, and how we're adapting to maximize your results.
Real Results For Independent Funeral Directors
Independent Funeral Director: West Midlands
Challenge: Reversing a decades-long decline in funeral volumes and replacing an ineffective website managed by an agency with no UK funeral market expertise.
Solution: Full-service "Done for you" strategy including a dedicated fractional marketing team who managed the delivery of a new high-conversion WordPress website,. The team now work to optimise local SEO, PPC ads, and social media marketing on an monthly basis. We've been partnered with this client for two years.
Results: 49.92% increase in website traffic and an average of 28 monthly enquiries via Google Ads.
Read More
This is the power of having a marketing partner that specialises in funeral marketing
BUILT FOR INDEPENDENTS, NOT CORPORATES
We specialise in working with independent funeral directors, because we believe in protecting the local, family-run businesses that truly serve their communities with compassion and personal care.
Our Ideal Partners: What We Look For in Funeral Directors:
Forward-thinking & Open to Change
Our ideal clients are funeral directors who are open to change and embracing modern marketing methods to grow and defend their business.
Committed to Collaboration
We partner with businesses that can dedicate at least two hours a week to marketing, whether it's the owner or a designated team member. This ensures we can work together effectively on strategy and content.
Ready to Invest in Growth
We work with businesses that have a dedicated marketing budget. We recommend investing 5-10% of revenue to achieve significant, measurable results and secure your local market share.
READY TO PROTECT YOUR LOCAL MARKET SHARE?
Independent funeral directors who invest in strategic marketing don't just survive - they thrive. Book a free 30-minute strategy call to discuss your specific challenges and explore how we can help.
Debbie Avens
Founder, Avens Marketing