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Marketing Short Courses & Training

Learn the skills to confidently use marketing to promote your funeral director or funeral celebrant business. 


Learning the marketing basics can transform your funeral business.

Funeral directors and funeral celebrants who learn the fundamentals of marketing can transform their business. Knowing how to create a marketing strategy and which channels to use to achieve your goals can really help set your business apart. 


But marketing a funeral business is different to marketing other businesses. And there are so many marketing channels available these days, its important to know strategies to use to help to attract new clients today and which to use to help increase visibility and build trust that will secure new clients in the future. 


Social Media Marketing For Funeral Directors


Our online training lets you learn at your own pace. Follow a series of video modules, plus get 1-2-1 support to help guide you through.

Social Media Marketing For Funeral Directors Online Training covers: 

  • Why social media marketing is essential for the funeral industry

  • Understanding your target audience and to build a connection with local community on social media 

  • The importance of branding and consistency to build trust

  • How to create a great first impression on social media 

  • What to post on social media 

  • Types of content

  • How to create a content calendar

  • How to save time creating and scheduling posts

  • How to measure performance

  • How to engage with your community on social media

​By the end of the course you will have the skills and the confidence to manage your social media marketing channels and increase your visibility in your local community.  

Learn continually. There is always one more thing to learn. 


How To Get More Google Reviews


Learn how to get more google (and facebook) reviews to attract more clients. The one hour group workshop you will learn the easy to implement steps to get more online reviews and how to use your best reviews across all your marketing channels: 

  • Why online reviews are so important in attracting new clients

  • How and when to ask a client for an online review

  • How to create a shareable link to ask for online reviews on your client correspondence and marketing 

  • Why and how to response to positive and negative reviews

  • How to ensure you're providing 5 star client experience to get 5 star reviews

  • Why and how to share positive reviews across other marketing activities

More training and short courses coming soon!

  • Marketing fundamentals for funeral businesses

  • Social media marketing for funeral celebrants 

  • Understanding insight/performance reports - for PPC, google analytics, social media

1-2-1 training to meet your individual needs available

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