top of page
Yellow Flowers and Laptop

Marketing Tips Monthly
March 2024 

Every month we send out Marketing Tips, Advice and Resources created specifically for Funeral Directors and Funeral Celebrants. Have a read of our previous issues.  Get next months issue delivered straight into your inbox​​

Hello there, 


We have lots of marketing tips for you and your funeral business this month, so let's get straight into it!
 

TIP 1 - LET'S TALK OLD SCHOOL MARKETING

 

My marketing career started way before the existence of digital marketing, so I'm a big fan of some of the "old school" offline marketing strategies - particularly for businesses like funeral homes focusing on a local target audience.

Making use of these hyper local offline marketing activities can really help you to win against the big players in the industry in your local area. And what's not to love about that!

 

>>Read more about our favourite old school marketing tips for funeral directors. How many of these are you using?
 

TIP 2 - WHY IT'S IMPORTANT NOT TO IGNORE GOOGLE REVIEWS IN FAVOUR OF REVIEWS ON FUNERAL GUIDE

A few weeks ago, we did some research, looking at the Google Business Profiles of 70 funeral directors across the UK. 75.4% of these had less than 20 Google reviews. And for 44.9%, their most recent review was older than 3 months! This isn't good.

One funeral home I looked at had just 16 Google Reviews. But when I looked more closely they also had an impressive 297 reviews over on Funeral Guide.

The problem is that Google is the most used search engine, which means the 297 Funeral Guide reviews are super easy to miss. I did it and so will potential clients!

 

It's a risky strategy to ignore Google Reviews, as it's the reviews and star rating you have on Google that are used in your Google Business Profile and in your listing in the very important Google Map Pack Of 3! 

 

A client review on Google will work harder for your business to attract new clients than a review on any other funeral industry directory. More people use Google to search for a funeral director, and Google reviews have a much higher visibility on the search results pages, so ignoring them means you could be missing out on new clients.


>> Read more in our latest blog and find out how to get more Google Reviews.

 

TIP 3 - HOW TO WRITE BETTER COPY AND USE HASHTAGS TO IMPROVE YOUR SOCIAL MEDIA MARKETING

If you’re looking for tips for how to improve your social media, take a look at these two simple ways to increase visibility and improve engagement.
 

>> Read hashtag tips to get your social media posts seen by more people

>> Read copywriting tips to increase engagement on social media 
 

READY TO USE MARKETING RESOURCES

 

Usable resources 1 - Are you ready for Mother's Day?

It’s Mother’s Day in just over a week, and if you’ve not managed to think about how you’re going to talk about this important day in your social media channels, then don’t worry, we’re here to help!


We’ve created a Ready To Use Marketing Toolkit which includes: 

  • A “how to cope with grief” website article

  • 6 social media posts to use in the week leading up to Mother’s Day. 

  • Post copy and hashtags all written for you

  • There are a choice of 3 beautiful design to pick from

  • And a handy guide to tell you exactly what to do with all these marketing assets 


>> The Mother's Day Marketing Toolkit costs just £25 and you can get yours by clicking here.

 

Usable resources 2 - 100 social media post ideas!

 

Our Social Media Marketing Toolkit not only includes 100 post ideas, it includes our 4 step process to help you make your social media more engagement, a handy framework to help you always come up with new ideas and provides a list of the most useful National Awareness Days for funeral directors

>> The Social Media Marketing Toolkit costs just £15 and you can get yours by clicking here.

MARKETING SUPPORT FOR YOUR BUSINESS

 

We've launched two new services for funeral businesses recently, tailored to help you identify how your marketing is currently performing and what areas you should be focusing on to attract new clients. The Marketing Health Check is FREE and Power Hours are a great way to get expert marketing support without any long-term commitment!

 

 Our FREE Marketing Health Check For Funeral Directors is a really useful tool to get your thinking about the health of your marketing. Simply answer 30 yes / no questions to get your score.   

GET THE ASSESSMENT

 

Our Power Hours give you 60 minutes of focus time with a funeral marketing specialist to talk through any marketing problems or challenges. Or you can use the time getting advice, a second opinion or a bit of training.  

BOOK A POWER HOUR

WILL I SEE YOU AT THE NAFD EXHIBITION IN JUNE?


I'm exhibiting and busy designing my exhibition stand at the moment. It may only be a small space compared to others, but as it’s my first time exhibiting I hope you will come along and say hello in Hall 1 Stand 36!

 

ANY MARKETING QUESTIONS?

Thank you once again for your time and making it to the end of this monthly email! Please let me know if you have any particular marketing questions or challenges that you'd like me to cover in future newsletters.

But in the meantime, here's to a successful March, and I'll catch up with you again soon.
 

Debbie Avens

Director, Avens Marketing 

bottom of page