Great Social Media Marketing should be based on data and goals, so if you've been winging it recently, conducting a Social Media Marketing Audit is a super smart first step in transforming your social presence.
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The good news is that an Audit can make a huge difference to your funeral celebrant business as it takes a look at not only how you are performing today, but also looks at future opportunities to grow and optimise your social accounts to help you achieve your business goals.
What are the benefits of an Audit?
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It helps you make decisions with confidence.
Are you on the right channels. Is the amount of time you're spending on social worth it? Social audits backed by performance data can keep you from second-guessing.
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You will understand the impact of social on your business.
An Audit can uncover wins that you hadn't spotted and give you reassurance and confidence that your effort is worthwhile.
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It can be a time-saver in the long run
An Audit can identify low-priority tasks you can eliminate from your schedule, maybe a poorly performing group or a content format that doesn't work for your audience. Or on the other hand, an Audit will help to identify any quick win opportunities that weren't obvious before. Knowing what's working and what's not can save you serious time as you adjust your priorities.
Overall, a Social Media Marketing Audit can really enhance your strategy and help you to achieve your business goals quicker.
How does it work?
We start with a 15 minute online video session to get a quick understanding of your business goals and what you want social media marketing to deliver for your business.
We then go way and undertake the Social Media Audit of your chosen platforms.
We look at:
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The first impressions your account makes to your target audience
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Is your brand identity and tone of voice consistent
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We dig into your data to identify if you're hitting your targets
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We identify your top and worst performing posts and drill down into what types of content you should be creating to connect and engage with your target audience.
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We'll take a look at the demographic data and check how well you're doing at reaching your ideal target audience.
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And we also look at the impact your social media has at driving traffic to your website to generate new clients.
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And finally we'll make recommendations for new objectives and actions, and include a SWOT to make the Audit more actionable.
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GET A FRESH PERSPECTIVE to help you achieve the results you desire.
Social Media Marketing Audit
GET A FRESH PERSPECTIVE ON YOUR SOCIAL PRESENCE
Social Media Marketing Audit - which includes a 15 minute online video session to understand your overall business goals and what you want your social media marketing to deliver.​
You get the Audit together with actionable recommendations as a PDF document 5 to 10 working days later.
A follow up call one month later to check how you are getting on implementing the recommendations.
£250 for one platform
Upgrade options include:
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Additional platforms - £100 per additional platform
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Get a pre-recorded talk-through of the Audit to bring the content to life - £125
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Get a live online-video call to talk through the Audit, allowing you to ask questions throughout. The session will also be recorded and sent to you afterwards for you to refer back to at anytime - £200
Get a professional perspective on your Social Media Marketing!
I’m Debbie Avens, Director of Avens Marketing and a specialist in funeral marketing.
I’ve worked in the industry for the past 13 years and have helped hundreds of funeral homes across the UK improve their local marketing to achieve their business goals.
I’d love to help your business too!